In the last two years, much has changed in terms of how businesses operate. COVID-19 has additionally fuelled this transformation by changing the way organizations communicate with their employees and customers. Most companies already had their social media presence, customer service, websites, and chat engines in place before the pandemic, which came to be used as a crucial communication means for businesses during these testing times. Businesses recognized the importance of retaining video conferencing apps to stay onwards in the business. The companies are now working for web video conferencing API support to facilitate group training, meetings, collaborations, etc. So, if you are thinking, what video conferencing API is, here is an explanation!
Understanding an API
Application Programming Interfaces are codes that fit into another software to, introduce new subsections of more options and features. In simple words, API means is a resourceful method of embedding video conferencing into a software product without involving a complete development process.
Uses of APIs
APIs let businesses enter markets that they may have never considered before. Early adopters can expand their revenues manifold by joining forces with other enterprises. E.g. Uber, instead of building their own map, used the best of the programs and connected themselves through APIs. So, the APIs can be used in many ways. They can be used to add live virtual video conferencing classroom features for an educational facility, doctor-patient virtual appointments in healthcare organizations, etc. Therefore, the use of an API relies much on what your video conferencing app needs to cater to.
Functioning of Video Conferencing APIs
VoIP (Voice over Internet Protocol) is the engine for video conferencing technology, as it supports audio and video communication over the internet. It converts and transfers AV signals between two devices located at different locations.
When a person from one end speaks, the microphone captures analog signals and the camera captures video signals. The signals are then digitally transmitted over the internet in form of codecs (Coder-decoder). Decoders on the other end receive signals and decode them for the receiving device and the attendees on the other end can hear and see the sender.
Many software have an echo cancellation feature also that works to exclude the lags between the audio and video feeds and these functionalities are incorporated through Video Conferencing APIs.
3 Key Advantages of Video Conferencing API
Voice communication was the most prevalent form of distant communication for many years, till video conferencing became the most preferred medium of communication. So, let us scan through the reasons why video conferencing is now clearly preferred over any other means of communication.
· Painless App Development Process
The principal advantage of an APIs is that it empowers fast set up of infrastructure and functionalities into already existing software and applications. It simplifies the development process through a cross-platform video conferencing program. It helps to build an app faster, saving time and money, which can further be spent on other purposeful things.
Developing an app is expensive, so deploying many developers to spend time to build a chat component is not economical. Instead, using APIs translates into putting together a video conferencing app that works efficiently with an array of captivating features like screen share, recording, meeting transcriptions, etc. with the least possible struggles.
· Video Conferencing Customization And Personalization
Platforms like Zoom may be enough for many people’s video chatting requirements but video conferencing APIs have a lot more to offer in terms of personalization of the applications and offering specific features related to your industry/business. You can have your own brand’s logo, colors, themes, and functionalities through APIs. This enriches your interactions with customers and clients, building your label and trust among them.
Finding the Best Video Conferencing API Solution
Integrating video conferencing API that has a better design and quality, requires considerable exploration. Before you narrow down on your choice of an API, here are a few key factors to seek out, for the best bet.
1) Focus on Security
Since APIs enable interactions, data exchange, and access between two systems, it is important to have completely immune API functionalities integrated into your systems. If authorizations are compromised, malicious commands and obstructed traffics between two systems may result. So, look for at least an end-to-end encryption to prevent unwelcome incidences. Having extra security measures can be a smart move in favor of your business and products.
2) Quality is Important
The quality of a good Video calling API can be ascertained if you see no frozen screens, breaking displays, low latency, and other connectivity faults. An API is best when the communication happens between the two users in real-time with a rich flow of audio and video quality. Since this is going to be an important erstwhile decision, use a tried and tested solution that works better in real-life situations. Good quality will ensure good user engagement.
3) Check for Convenient Use
The API design should be able to perfectly suit your network infrastructure. The old and new data should be easily transferable for use in the new setup. For the convenience of the user, step-by-step guidelines and demonstrations must be provided. It will be appropriate if the user does not have to struggle to have it started and the undesirable disturbances are avoided, otherwise, it turns completely redundant.
4) Scope for Variations and Adaptations
Your API needs to provide you with sufficient flexibility to make relevant modifications in the future. What may look relevant to your app today may require changes later, so, the API should let the user add or delete the elements of their choice.
Any inadequacy in the API can have a bad influence on the user. On account of this, you may want to have a feature-rich application, but also remember that too much of anything is bad. Therefore, use relevant and sufficient features.
5) Emphasize Upon User Experience
Prioritize user experience continually. The comfort of the user certainly sets you apart from the competition. Seek solutions that grow user engagement, hones ease-of-use, and has increased efficiency. E.g. when working on customer support and sales solutions, do not opt for sign-up or installations. Similarly, for an educational organization, build options for creating room controls; for business conferences, a digital whiteboard is important.
6) Reflect Upon the Expansion Needs for Future
A business is always on a mission to scale up in the future. Scalability hence is an inescapable aspect to consider. The technology you chose today should be able to manage a rising user population and data capacity. Many video conferencing APIs allow endless scaling options so that you do not have to bother about your expanding business and its compatibility with the API you picked.
Hope that this article helps you understand the key factors that should be considered around the process of choosing the right API for your business. Launch your video conferencing application to lift up your communication platform and transform how your organization interacts internally and externally. Increase engagement, productivity, and profitability with a perfect Video Conferencing solution.