How to Use Social Media for Small Business: 12 Simple Tips

Having a social media presence for your business can act as a social footprint. It can benefit you in several aspects and even get you leads for your business. There are currently 4.2 billion active social media users in the world and it’s time to effectively target them.

Social media is a medium that can help you spread your message to a greater range of audiences. It helps you build brand awareness, develop good customer relationships, generate leads, and even make sales at times.

Here are the tips you need to effectively use social media for your small business.

1. Start with a plan

The first thing people do after waking up is to check their social media. You need to start making a social media plan for your business. Make goals for your social media campaigns. Ensure SMART goals are defined before actually you start working.

Reach your competitors on social media, do a thorough competitive analysis, look at how they handle, what content they post – read your competitor.

Start with organic marketing, build up your audience, start socializing as a separate entity, post relatable content and you’ll see how people get attracted to your page. Build an audience!

2. Evaluate your platforms

Evaluate which platforms are best for you – Facebook, LinkedIn, Twitter, or Instagram. Start with making a page, make a social media calendar, and start your presence.

If you’re selling a professional course, Instagram won’t be such a good choice however LinkedIn would. Evaluate your product and make sure the platform you’re using isn’t a waste of time.

3. Know your audience

Knowing your target audience is one of the most important tasks. Collect data from your current database, conduct surveys and observe what they like or dislike.

You can use social media analytics to understand your audience. Once you know what they like, dislike and opt for, you can easily mold your campaign and generate leads.

4. Expand your audience

Once you know who your target audience is, you can easily sell your product to them. But this isn’t enough. There will come a time where you would need to expand your target audience. Use Facebook and LinkedIn ads to identify the larger chunk of your target audience and reach out to them.

If you can, you can enter the international market at this point. Knowing your audience can help you penetrate into new markets easily.

5. Build relationships

One of the most vital characteristic of having a social media presence is that you can easily communicate to your target audience. Make engaging posts, reply to their comments, tell them your brand’s side of the story and you can easily build a good customer relationship.

This can help you gain new customers who would be loyal to your brand. This loyalty will lead to positive word of mouth which is the best form of marketing.

6. Pay attention to trends

Make sure to pay attention to the trends on social media. Understand what your target audience is looking for, what excites them, and what you can trigger in them to make your move.

For instance, Spiderman No Way Home is on a hype nowadays – cash that. If you are an apparel company, selling the Spider Man No Way Home costume would be an easy win at this point because it’s trending.

7. Use social e-commerce

Social media marketing has evolved to a social e-commerce and this is the time for you to cash it. This business is at the top now and has a global market value of $89.4 billion.

Use Facebook shops, Instagram shops, and other platforms of e-commerce to sell your product.

8. Use all kinds of posts

If you’re posting pictorials on your social media – great. Keep doing that. However, your audience might get bored of that. Mix up your social media posts formats from time to time to keep your audience entertained and engaged.

Use pictorials, GIFs, small videos, tweet embeds, and a lot more. This would prevent your audience from getting bored and eventually forgetting you.

9. Quality over quantity

5 posts a day! No! The frequency of your posts do not matter as much as the quality of these posts do. Make sure the quality of the post is good, make sure you’re offering value to your customers – do not worry about the frequency as long as your audience is getting value out of it.

Make a social media calendar, it will help you stay on track with good quality.

10. Use tools

Using social media is very effective and easy, if you’re using the right tools for it. These tools can help boost your productivity and make your social media marketing easy.

Make sure to take a look at social media tools like Hootsuite, Sprout Social, Buffer and others to stay in the game with your competitors.

11. Use automation

You can now schedule your posts on Facebook for a particular time and date. This will prevent you from not posting on time and will ease your work for you.

For other platforms, there are tools that helps you schedule and automate your social media postings.

12. Track your performance

It is essential to track your performance to understand if you’re going on the right track or not. Keep KPIs that are measurable and specific to make tracking easier.

Monthly KPIs can help you achieve your goals better for example the average number of engagements, number of impressions, comments and likes. If you feel like you aren’t achieving your KPIs, it’s time to rethink your social media strategy.


Social media can be very useful if used in the right way. The world is shifting towards digital marketing and social media is an essential part of it. Make your presence on social media prominent and give value and entertainment to your target audience simultaneously.

Having a strong social media presence can help your potential customers find you easily. This can help create a better relationship between you and your customers resulting in a benefit for your business.

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