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Reasons Why Oppo Smartphones Are So Popular Among Youth

Oppo entered the Indian mobile phone market with a clear vision and plan from the very beginning. They kept their focus on the GenZ, teenagers and young adults in their 20s to early 30s. The marketing campaigns, taglines, and smartphone designs were particularly planned to cater to their specific customer base.

But still, looking at their tremendous growth record in a brief period, one might wonder why Oppo mobiles such as this affordable Oppo a15s smartphone, among their other devices, have such a large and loyal fanbase. Let’s take a look at the top ten reasons to find out the secret behind the massive popularity of Oppo mobile phones:

Innovative Marketing 

Oppo’s out-of-the-box campaign ideas are designed so meticulously that the young adults find it easy to connect with them. Thanks to the success of these frequent campaigns, Oppo managed to grab eyeballs. If someone ever wishes to understand the potential of innovative marketing, there is no better example than what Oppo did.

Fantastic Camera System 

This is the main area where Oppo genuinely excels at. Oppo mobile phones packs best-in-class camera systems supported by well-optimised software and hardware to deliver stellar photographs. Oppo mobiles also extend a myriad of image filters and shooting modes to make your pictures look better and catchy, and these features were an instant hit with the young generation.

Captivating Design 

If your target market comprises students, teenagers, and young adults, then it becomes necessary that your mobile phone’s design are contemporary, elegant, and chic. Oppo researched their customer base’s expectations and behaviour pattern and offered them precisely what the youngsters wanted.

Latest user-friendly features

Oppo mobile phone comes bundled with the latest innovative features that take your smartphone experience to the next level. In fact, these features were so popular that other brands also started to replicate them with some minor changes.

First in the market technology 

Oppo was one of the first companies to make the most of AI-enhanced technology. The brand also offered several Oppo mobiles, which were groundbreaking models for several reasons. For instance, the 3D Structured light feature that Oppo introduced was very efficient for facial recognition. The Chinese giant outpaced its competitors in terms of technological achievements by using its indigenous technology to provide better security than conventional fingerprint sensors.

Feature-packed devices for all pocket-sizes

India has one of its kind smartphone markets due to various traditions, cultures, and wealth statuses. Regardless of your budget and requirements, The brand has Oppo mobiles to offer under different price segments.

Pioneering the art of innovation

There is no doubt that the Chinese smartphone giant disrupted the entire mobile phone industry when it entered the Indian market. Oppo managed to achieve this feat in multiple ways, but perhaps, the most prominent reason being its ability to adapt and learn at a fantastic rate.

Oppo’s passion for innovation and commitment to offer the latest features in handsets enabled them to provide amazing Oppo mobile phones bundled with excellent features.

The brand has not just taken a less-explored route, but Oppo has provided many market-first innovations over the years. As a result, some Oppo mobile models have been considered the best smartphones with exceptional features in their particular price segment.

The brand’s ability to offer such excellent Oppo mobiles with a sensible price tag has made it the go-to brand for the country’s youth.

Well Optimised Battery 

Adding massive batteries to a phone is just one way of offering higher battery backup but at the cost of making the smartphone bulkier. Oppo was one of those few brands that focused more on battery optimisation than increasing the battery size to offer more battery backup. It gave them the added advantage of keeping the mobile design slim.

Customised OS for better user experience 

The brand offers Color OS in all of their Oppo mobile phones. The best feature of this OS is that it allows the users to switch between a software-based navigation option or gesture-based navigation buttons to enhance the user experience.

Best-in-class Customer Service 

The brand is not just famous for offering a great combination of hardware and the latest features at affordable prices, but they built a reputation over the past few years for providing top-notch after-sales service as well. Regardless of your Oppo mobile cost, the brand ensures that you get proper resolution and leave the service centre with a smile on your face.

Whether you plan to get yourself an Oppo a53s, Oppo a15s, or any other Oppo mobile phone, it will undoubtedly enhance your smartphone experience.

An economical way of purchasing your Oppo mobile phones

The Bajaj Finserv EMI Store has collaborated with Oppo to enable users to buy the latest Oppo mobile phones on No Cost EMIs. The EMI Store is the trending shopping station for purchasing all types of electronic and non-electronic items.

The Bajaj Finserv, EMI Network Card, is a smart digital card that comes packed with a pre-approved credit limit of up to INR. 4 lakh. The EMI Network Card lets you buy your favourite Oppo mobile phone or any other smartphone without the obligation to pay the full price at once but in easy monthly instalments.

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