Digital Marketing

Tips For Improving Your Digital Marketing Strategy Through Competitor Research

It goes without saying that your capacity to surpass your competitors and win the top spot in your industry’s online area is critical to your business’s success. (digital marketing course Malaysia)

To become the go-to business in your industry, you’ll need to do a number of things, including better understanding your customers and providing them with the right content, as well as digging deeper at the strategic level with the help of a digital marketing agency that offers custom growth stacks for each client.

One of the many jobs that can assist organisations fine-tune their digital marketing tactics is online competitor research. This should ideally be done early in the onboarding process.

These five tips will help you gain solid insight into what your competitors are doing to improve their visibility and growth, and provide you with options to do something even better, whether you’re just getting started with your digital footprint or you’ve been up and running for a while and are just now starting to analyse your competition’s online presence.

1. Determine who your SEO competitors are. (digital marketing course Malaysia)

An SEO rival is someone that ranks organically for the key search terms that are relevant to your company.

In many circumstances, a company’s actual competitors and SEO competitors do not align, and in certain cases, they even span industries. Let’s imagine a fencing school wishes to improve its ranking and attract more students to study the art of sword play.

Every single result on page one of the Google search results for “fencing in Los Angeles” is for companies who create fences for property owners. Despite the fact that these two industries are poles apart, the fence-building websites are SEO competitors for the fencing school.

Make a list of the most common search terms that relate to your company, products, and services. Then watch who comes out on top for these terms. Consider a search result to be your key rival if it ranks for many search queries.

You can also type in keywords to check who ranks first, but keep in mind that buying behaviour has changed significantly. When looking for products and services, most individuals utilise organic, natural language.

2. Investigate Competitors Using Competitor Research Tools

You can use a variety of methods to obtain important insight into your competitors. These tools examine your competitors’ websites, compare their rankings to yours, and provide statistics on paid search and social signals in some cases.

SEMrush is an excellent tool for investigating your competitors’ organic ranking histories, as well as the keywords and search terms for which they rank. Before signing up for SEMrush’s trial, you can conduct a number of free searches.

SpyFu is another tool that provides more detailed competitor information, such as how much money they spend on sponsored search on average and how many organic hits they receive and for what terms. The information is broken down into buckets for organic and paid, as seen in this SpyFu snapshot collecting the airline Jet Blue’s data, while also presenting their top competitors with access to the same data.

3. Take a look at their backlinks(digital marketing course Malaysia)

You’ll want to look at their backlink portfolio once you’ve identified your top SEO competitors. Backlinks are valuable since they help boost a site’s domain authority if the links are healthy. However, if the links are of poor quality, search engines may consider them spam, and you may see a decline in ranking or possibly a Google penalty.

To check your competitor’s backlinks, use tools like Open Site Explorer. Make a list of the best ones, what domains they belong to, and then do some research to determine what their guest posting policies are.

While looking for similar domains, you’ll want to target the same domains for backlinks, as well as any referring domain with a healthy presence in your field.

4. Examine their website

Blogging remains an important part of any digital marketing plan. “Blogging is crucial” for business, according to a 2017 article in Search Engine Journal, and “bland, run-of-the-mill blog articles won’t cut it.” According to the paper, such information is ineffectual and lazy.

Determine whether your competitor’s blog is uninspiring vanilla loaded with keywords, or if it focuses on hot industry themes that seek to answer consumer problems. With recent advancements in mobile voice search and a spike in smart home queries, content written in natural language that addresses common problems not only ranks high, but also converts well.

Keep in mind that blogs are useful for more than just enhancing SEO. Good content will nurture and convert customers, keep existing buyers engaged, raise brand awareness, and set you apart from competitors.

5. Make a list of your social media rivals.

Understanding your social media competition is critical to achieving your growth objectives through a well-planned digital marketing strategy.
Various social media channels can be used to implement a variety of growth hacking tactics. Complex techniques including several personas engaging through automated software to conversational strategies within groups are just a few examples.

Consider using social mentioning tools like Hootsuite to learn how your competitors appear on Facebook, Twitter, and Instagram. This software allows you to not only observe how frequently your competitors post material and communicate with their customers, but it also allows you to manage your own social media presence.

Source: digital marketing course malaysia

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