Fortunately, there are thousands of techniques to increase online sales, many of which you can put into action right away. Some of these suggestions are particular to methods you can use, while others are more generic. We’ll look at 25 of these ideas in this piece, so whether you sell real things or provide a service, there are 25 techniques you can use to boost your online sales performance. (online selling platform)
1. Tell it like it is in your sales copy. (online selling platform)
This may sound self-evident, but I’m amazed by how many websites write checks that their products can’t cash. Honesty in your text is important not only for your company’s reputation, but it also builds and encourages trust in your brand. Be honest, straightforward, and approachable in all your sales copy, from your homepage to your email campaigns. Don’t make claims you can’t back up, and don’t use hyperbole lightly. Today’s consumers are hypersensitive to marketing BS, so be honest, straightforward, and approachable in all your sales copy, from your homepage to your email campaigns.
This notion also relates to how your company positions itself. Have you ever come across a website that appears to be maintained by one or two people but has copy that would be more appropriate for a multibillion-dollar corporation? This strategy not only makes you look silly, but it also affects the credibility of your brand. If you’re a small business, be proud of it and be honest about it – many customers prefer smaller enterprises because of the more personalised, personal service they can provide. Don’t pretend to be someone you aren’t.
2. Use Ad Extensions to Get More Ad Clicks
Ad extensions are a no-brainer if you’re selling things online – this function (available in both AdWords and Bing) allows you to make your ad wider with additional clickable areas. It also doesn’t cost anything extra! It also improves the click-through rate of your ad! Isn’t it incredible?
The links to “Men’s Sunglasses” and “Women’s Sunglasses” in the above example allow people wishing to buy a new pair of Ray-Ban sunglasses two more locations to click. This saves the potential customer a step and makes it easier and faster for them to get exactly what they’re looking for (so they visit your site rather than one of your competitors’).
3. Display Customer Testimonials and Signals of Trust
Customer input has never been more crucial in today’s social media world. Fortunately, this implies that one of the most powerful weapons in your armoury – testimonials – can come from your delighted clients.
Including gushing testimonials and reviews from your hardcore brand evangelists gushing about how wonderful you are is far more influential than even the best-written sales copy, so make sure you include gushing testimonials and reviews from your hardcore brand evangelists gushing about how wonderful you are. These can be seen on product pages, landing pages, pricing pages, and even your home page. Check out my piece on the importance of customer testimonials for additional information.
Similarly, including trust signals can be a great approach to boost online sales because it generates a more favourable impression of your brand in the prospect’s mind and can perhaps overcome objections ahead of time. Put any professional accreditations your company has up and centre on your website (even if it’s something as simple as a Better Business Bureau certification or membership in your local chamber of commerce). Make sure your prospects are aware of your excellent list of delighted clients.
4. Instill a sense of urgency in your audience
While it’s critical to be honest and clear about who you are and what you do, there’s no rule that says you can’t use a sense of urgency to encourage prospects to buy right now.
Many consumers respond positively to incentives that generate a sense of urgency, such as limited-edition products and time-sensitive special offers. While there are as many methods to do this as there are items to buy online, certain strategies may be more productive than others. If you don’t (or can’t) produce a limited-edition product to entice prospects, consider offering a financial incentive, such as free shipping or a discount, to buyers who commit to a purchase right away.
5. Provide a no-questions-asked money-back guarantee.
Risk aversion – the desire to avoid a potential loss – is often one of the most influential elements in a consumer’s choice not to buy anything. This perceived danger is almost always a financial one. Why should someone purchase your goods? What happens if they don’t work or the buyer dislikes them? Even minor purchases can lead to “buyer’s remorse,” so address this concern right away by providing a risk-free money-back guarantee.
The less risk you take away from a prospect’s decision, the more likely they are to buy from you, therefore eliminate anything that would deter them from doing so.
6. Provide fewer options
This concept is simply inconceivable to many firms. Offering more items is undoubtedly a smart strategy to boost sales! Not always, to be sure. In reality, a wider range of options can often lead to prospect hesitation, which leads in lost sales.
If you have a lot of products, try to structure your site or product pages such that users have as few options as feasible. As a result, the visitor is less likely to be overwhelmed with dozens of various things. This can be accomplished by categorising your products into progressively limited categories (which has the added benefit of making it easier for visitors to locate exactly what they’re looking for), or by focusing on fewer specific products. In any case, keep in mind that the more options you present, the more probable a consumer is to leave and go somewhere else.